ACADEMY OF VISUAL EFFECTS AND GLOBAL INTERCHANGE

THE PROJECT CONSISTS OF DEVELOPING A NEW INDUSTRIAL AND EDUCATIONAL POTENTIAL OF 200,000 SQUARE FEET BASED ON VISUAL EFFECTS LINKED TO THE GROWING FILM INDUSTRY IN PUERTO RICO. THE DESIGN USES THE TERM HYPERREALITY AS A CONCEPT, DEFINED AS THE SENSE THAT TRANSPORTS YOU FROM A PHYSICAL REALITY TO A REALITY MADE BY IMAGINATION, A REALITY OF WHICH THE CONTEMPORARY INDIVIDUAL INTERACTS AND SEEKS TO BE PART. THE DESIGN NOT ONLY USES ARCHITECTURAL ELEMENTS AND PRECEDENTS AS A REFERENCE BUT ALSO USES ELEMENTS FROM THE SCIENCE FICTION REALM, SUCH AS MECH DESIGN OR SPACESHIPS. THE USE OF SCIENCE FICTION IN THIS BUILDING HELPS TO EMPHASIZE THE CONCEPT OF HYPERREALITY IN THE VISITOR EMBRACING A REACTION OF WONDER AND TRANSPORTING THE VISITOR TO A NEW WORLD.

THE LOCATION FOR THE PROJECT IS SANTURCE, PUERTO RICO, AN IDEAL PLACE FOR THE DEVELOPMENT OF THIS PROJECT BECAUSE OF THE CITY'S CHARACTER CREATED OVER THE YEARS, CALLING THE LOCATION THE CREATIVE CITY. IT ALSO HAS A DIGITAL CORRIDOR WITH OPTICAL FIBER LOCATED ALONG PONCE DE LEON AVENUE STREET AT THE NORTH OF THE PROJECT. THIS PROJECT SEEKS TO ENCOURAGE THE GROWTH OF NEW TECHNOLOGIES AND TALENT, ESTABLISHING A NEW CREATIVE HORIZON THAT CONNECTS NUMEROUS DISCIPLINES IN ONE PLACE.